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II. Choose the best answer
11. Coca-cola is a ................. market product; it sells to large numbers of people.

a. mass
b. productive
c. c. new
d. d. mature
My answer: d

12. A market for a special kind of product that may not have many buyers is ................
a. luxury market
b. captive market
c. closed market
d. niche market
My answer: a

13. The length of time during which a company expects to sell a particular product before it has to replace it with a more up-to-date product is known as product ......................

a. life cycle
b. range
c. timetable
d. forecast
My answer: a

14. All the activities, not just advertising , used to support the product – everything from pre-sales information to after sales services.
a. product
​c. place
b. price​
d. promotion
My answer: d
15. The main elements of the marketing ..................... are product, price, promotion and place.

a. position
b. information
c. mix
d. campaign
My answer: c

16. a programme of advertising activities over a period, with particular aim
a. advertising campaign​
c. advertising agency
b. advertising budget​
d. advertising method
My answer: a
17. Some manufacturers were accused of ....................., in other words selling goods abroad at a lower price than they were sold domestically.

a. dumping
b. revaluing
c. flooding
d. devaluation
My answer: d
18. - ..................... are the sales figures like? – Well, I think we’ve had excellent results.

a. How
b. What
c. Which
d. Why
My answer: a

19. ..................... can we make sure that our new range is targeted on the right market segment?

a. What
b. How
c. If
d. Which
My answer: b

20. information about what customers want and need.
a. market research​
c. market share​
b. market segment​
d. market place
My answer: A