We will look back what our competitors did in the first quarter on social networks, including FB, YT & Instagram. In general, the Facebook fan page is still the main channel, Youtube and Instagram seem passive, not many activities over there.
With FB, there is some basic index need to update are: Likes, follows, post frequency, ER on the organic post and Feeds on their page.
During the first quarter till now, there are some events that relevant to the target audience, it is the Tet Holidays, Valentine Day, March 8th. We will learn what they did on these times, whether anything special or failure should avoid. 聼起來自然嗎?